Canale 5 LIVE (Italian: [kaˈnaːle ˈtʃiŋkwe]) is an Italian free-to-air television channel of Mediaset, owned by MFE - MediaForEurope. It was the first private television network to have national coverage in Italy in 1980. On 4 December 2012, Mediaset launched Canale 5 HD, a simulcast of Canale 5 in high-definition. The channel is aimed at a primarily adult audience, offering, mainly, entertainment, movies and TV series. Since January 2013, Canale 5 has been directed by Giancarlo Scheri.